“Every great design comes with an even better story” — Lorinda M. At it’s core, graphic design is about enhancing comprehension, about making complex concepts easily understandable by breaking them into visually pleasing and easy to read parts. …

Building a good font collection is like populating one’s wardrobe. It requires a balance between versatility and expressivity… everyday accessories, and special outfits for special occasions. Jean-Baptiste Levee Today in our Graphic Design &Theory Tips we will talk about pairing fonts. There are many different kinds of fonts out there…

“Market Like you Give a Damn” Afdhel Aziz Today in our Marketing Tips we will explore how to use the force of marketing for the good. How to “Market like you give a damn” (Aziz, A., 2020). Marketing is a great tool, but as we shift into a world that’s…

🚩In oversaturated markets there’s one way to stand out and aim for success. To be unique, special, but also to be authentic. Today on our Marketing Tips I will talk you through the deep value in harnessing and mastering authenticity. The power it has to boost success in your projects…

The range in brightness from the purple glow [of the sunset] to the dark sky above is too great for most films, and naturally it is beyond the range of printed pictures — James Elkins 🟣 Purple is a wonderful color to use in a design. It keeps the stability…

“Heal the world, make it a better place.” For you and your business and the entire human Race. — Michael Jackson Ideally, your brand is something that makes you passionate. Something that excites you every day and pushes you to keep forward the vision. But the way to have a…

“You Can’t use up your creativity. The more you use, the more you have” Maya Angelou Creativity is a curious thing. Firstly, it’s like a muscle, the more you train it, the stronger it becomes. But it’s also true that when you overextend it and want to get it all…

It doesn’t matter what kind of business you’re in, periodicity is key to success. People tend to believe it’s about great content, but great content can easily be outshined by a lack of recurrence. It doesn’t matter what kind of business you’re in, the industry or sub-industry you work for…

As we take our first steps into a slowed-down world, we need to understand our clients and step in their shoes, we’re all on the same boat, reinventing, developing, growing. Today, on our Marketing Tips I will walk you through the why behind the paramount importance of real, authentic value…